Want to know what's in Earthpaste Amazingly Natural Toothpaste? Hydrated Redmond Clay, essential oils, sea salt and xylitol. That's it. No fluoride and no unnatural additives - you'll feel the difference from the first time you brush.
There's a lot of "natural" toothpastes on the market. Some are free of sodium laurel sulphate, but contain titanium dioxide. an IARC Group 2B carcinogen. Some skipped on the fluoride but kept the glycerin, an agent used in antifreeze.
Earthpaste Amazingly Natural Toothpaste is amazingly simple. It starts with food grade Redmond clay, a polishing cleanser that's been used for centuries to promote digestive health. Then they add Redmond Real Salt, a sea salt that lends it antibacterial qualities. The great flavor is a mix of tea tree oil and menthol, and peppermint, wintergreen, cinnamon essential oils, with Xylitol, a natural sweetener that's been shown to promote healthy teeth.
It all adds up to one "amazing" toothpaste. In fact, Amazingly Natural Toothpaste is so safe, you can swallow it when you're done brushing - but only if you want to.
The Redmond story begins in central Utah way back in 1958. After a drought forced two brothers to abandon their farm, they decided to get into the salt business. With a little borrowed money and a few picks and sledgehammers, the brothers began harvesting the salt deposit encased in the ancient seabed thousands of feet below the Utah soil.
Over 50 years later, Redmond has expanded beyond sea salt and introduced other brands, like Amazing Natural. Their philosophy though remains the same: "Nature has it right with products - and you can't improve upon nature."